Creating Value through International Strategy

Creating Value through International Strategy

EnglishEbook
Ghemawat, Pankaj
Palgrave Macmillan UK
EAN: 9780230005563
Available online
CZK 2,755
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Detailed information

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
EAN 9780230005563
ISBN 023000556X
Binding Ebook
Publisher Palgrave Macmillan UK
Publication date October 29, 2004
Language English
Country United Kingdom
Authors Ghemawat, Pankaj; Ricart, Joan E.
Editors Ariño, A.
Manufacturer information
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