Economic Analysis of Production and Marketing of Basmati Rice

The present investigation is an attempt to study the economic aspects of production and marketing pattern of Basmati Rice in Jammu district of J & K state with objectives to work out the costs and returns of basmati rice production on different categories of farms, to evaluate the production efficiency on different sized farms of basmati crop, to study the existing marketing structure of basmati producers, to estimate the marketing efficiency in marketing of basmati rice and to examine the major constraints in the production and marketing of basmati rice. Two blocks were selected from Jammu district and from each block four villages were selected purposively. From each block 40 farms were selected randomly to constitute the total sample size of 80 farms. Collection of information regarding marketing of basmati rice was done by visiting growers, rice millers as well as village traders which were involved in marketing of basmati rice.The data collected were subjected to analysis for examine the objective of the investigation viz. cost and returns, production efficiency, marketing structure, marketing efficiency and constraints in production and marketing.