Marketing Fashion

Marketing Fashion

AngličtinaEbook
Penny Gill, Gill
Bloomsbury Publishing (USA)
EAN: 9781609019297
Dostupné online
3 238 Kč
Běžná cena: 3 598 Kč
Sleva 10 %
ks

Podrobné informace

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
EAN 9781609019297
ISBN 1609019296
Typ produktu Ebook
Vydavatel Bloomsbury Publishing (USA)
Datum vydání 24. května 2012
Stránky 528
Jazyk English
Země United States
Autoři Patricia Mink Rath, Rath; Penny Gill, Gill; Richard Petrizzi, Petrizzi