Strategic Communication

Strategic Communication

AngličtinaPevná vazbaTisk na objednávku
Paul, Christopher
Bloomsbury Publishing PLC
EAN: 9780313386404
Tisk na objednávku
Předpokládané dodání v pondělí, 13. ledna 2025
1 140 Kč
Běžná cena: 1 267 Kč
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Podrobné informace

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
EAN 9780313386404
ISBN 0313386404
Typ produktu Pevná vazba
Vydavatel Bloomsbury Publishing PLC
Datum vydání 7. dubna 2011
Stránky 256
Jazyk English
Rozměry 235 x 156
Země United States
Sekce General
Autoři Paul, Christopher
Série Contemporary Military, Strategic, and Security Issues