Digital Marketing Communication in the Tourism Industry

This text sets forth the strengths and challenges of
digital marketing
for the tourism industry, by addressing new
approaches to customer
acquisition. It covers the most common methods for
establishing an
effective online presence, and contrasts these with
current trends as
well as the future outlook of internet marketing as
it continues to
bridge ever greater geographical distances and
transform the
conventional roles of market and customer. The new
realities of the
online sphere enable marketers to precisely measure
the effectiveness
of digital advertising campaigns.