Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories

FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY&quote;I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles.&quote; -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR&quote;There s no doubt salespeople will profit from the book s focus on besting one's opponent in a battleground much changed by the information explosion of the Internet.&quote; -- William Dermody, World/Military Affairs Editor, USA Today&quote;An innovative and very insightful perspective on what it really takes to win.&quote; -- Dave Stein, CEO and founder, ES Research Group, Inc.&quote;Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic&quote;A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar.&quote; -- Brigadier General Julie A. Bentz, PhDTM