Creating Value through International Strategy

Creating Value through International Strategy

AngličtinaEbook
Ghemawat, Pankaj
Palgrave Macmillan UK
EAN: 9780230005563
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Podrobné informace

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
EAN 9780230005563
ISBN 023000556X
Typ produktu Ebook
Vydavatel Palgrave Macmillan UK
Datum vydání 29. října 2004
Jazyk English
Země United Kingdom
Autoři Ghemawat, Pankaj; Ricart, Joan E.
Editoři Ariño, A.