On Message

On Message

AngličtinaEbook
Theobald, Theo
Kogan Page
EAN: 9780749464882
Momentálně nedostupný titul
Momentálně nedostupné ke stažení
344 Kč
Běžná cena: 382 Kč
Sleva 10 %

Podrobné informace

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.
EAN 9780749464882
ISBN 0749464887
Typ produktu Ebook
Vydavatel Kogan Page
Datum vydání 3. ledna 2013
Stránky 200
Jazyk English
Země Uruguay
Autoři Theobald, Theo