Social Media MBA Guide to ROI

Social Media MBA Guide to ROI

AngličtinaEbook
Holloman, Christer
WILEY
EAN: 9781118844410
Dostupné online
462 Kč
Běžná cena: 513 Kč
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Podrobné informace

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a black art , and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes , Followers and mentions and towards pounds, euros and dollars.
EAN 9781118844410
ISBN 1118844416
Typ produktu Ebook
Vydavatel WILEY
Datum vydání 6. května 2014
Jazyk English
Země Uruguay
Autoři Holloman, Christer
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