Role of Resources in Global Competition

Role of Resources in Global Competition

AngličtinaEbook
Fahy, John
Taylor & Francis
EAN: 9781134560189
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Podrobné informace

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
EAN 9781134560189
ISBN 1134560184
Typ produktu Ebook
Vydavatel Taylor & Francis
Datum vydání 6. září 2002
Stránky 224
Jazyk English
Země United Kingdom
Autoři Fahy, John
Série Routledge Studies in International Business and the World Economy
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