Undermining of Beliefs in the Autonomy and Rationality of Consumers

Undermining of Beliefs in the Autonomy and Rationality of Consumers

AngličtinaEbook
O'Shaughnessy, John
Taylor & Francis
EAN: 9781135978266
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Podrobné informace

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
EAN 9781135978266
ISBN 1135978263
Typ produktu Ebook
Vydavatel Taylor & Francis
Datum vydání 8. listopadu 2007
Stránky 160
Jazyk English
Země United Kingdom
Autoři O'Shaughnessy, John; O'Shaughnessy, Nicholas
Série Routledge Interpretive Marketing Research