Emerging Market Multinationals

Emerging Market Multinationals

AngličtinaEbook
Cuervo-Cazurra, Alvaro
Cambridge University Press
EAN: 9781316551936
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Podrobné informace

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
EAN 9781316551936
ISBN 1316551938
Typ produktu Ebook
Vydavatel Cambridge University Press
Datum vydání 17. března 2016
Jazyk English
Země Uruguay
Autoři Cuervo-Cazurra, Alvaro; Newburry, William; Park, Seung Ho