Psychology of the Consumer and Its Development

Psychology of the Consumer and Its Development

AngličtinaEbook
Webb, Robert C.
Springer US
EAN: 9781461547631
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Podrobné informace

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
EAN 9781461547631
ISBN 1461547636
Typ produktu Ebook
Vydavatel Springer US
Datum vydání 6. prosince 2012
Jazyk English
Země United States
Autoři Webb, Robert C.
Série The Springer Series in Adult Development and Aging