50 Business Classics

50 Business Classics

AngličtinaEbook
Butler-Bowdon, Tom
John Murray Press
EAN: 9781473683914
Dostupné online
103 Kč
ks

Podrobné informace

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: Entrepreneurship Leadership Management Strategy Business history Personal development Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
EAN 9781473683914
ISBN 1473683912
Typ produktu Ebook
Vydavatel John Murray Press
Datum vydání 5. dubna 2018
Jazyk English
Země United Kingdom
Autoři Butler-Bowdon, Tom
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