Little Red Book of PR Wisdom

Little Red Book of PR Wisdom

AngličtinaEbook
Johnson, Brian
Vivid Publishing
EAN: 9781925952131
Dostupné online
347 Kč
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Podrobné informace

What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that!Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.
EAN 9781925952131
ISBN 1925952134
Typ produktu Ebook
Vydavatel Vivid Publishing
Datum vydání 1. ledna 2012
Jazyk English
Země Uruguay
Autoři Johnson, Brian
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