Presidential Polls And The News Media

Presidential Polls And The News Media

AngličtinaEbook
Lavrakas, Paul J
Taylor & Francis
EAN: 9781000308082
Dostupné online
1 210 Kč
Běžná cena: 1 344 Kč
Sleva 10 %
ks

Podrobné informace

Most news media are &quote;data rich but analysis poor&quote; when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that &quote;spin&quote; not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
EAN 9781000308082
ISBN 1000308081
Typ produktu Ebook
Vydavatel Taylor & Francis
Datum vydání 26. června 2019
Stránky 296
Jazyk English
Země United Kingdom
Autoři Lavrakas, Paul J; Miller, Peter V; Traugott, Michael