Professional Beverage Management

This information–packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:
∗ Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
∗ Appendix listing wineries that are producing secondary wine labels.
∗ A new chapter on low and nonalcoholic beverages.
∗ New statistics on microbreweries.
∗ Vintage charts.