Marketing Automation

Over the last decade, the field of marketing automation has been growing at a near exponential rate. The reason for that is due to how it has been simplifying and streamlining numerous functions that exist in the marketing cycle. As such, the efficiency and effectiveness of marketing professionals whose organizations adopt marketing automation tools have been significantly improved upon as a result. That being said, the rise of marketing automation has impacted, and will likely impact, numerous different elements of the standard marketing professional, starting from their education and training to how they go about doing their jobs. This book explores specifically what are the ways in which marketing automation affects those elements and how to cope with them to ensure the continued evolution of the marketing field.