Advertising and Promotional Culture

Advertising and Promotional Culture

AngličtinaEbook
P David Marshall
Bloomsbury Publishing
EAN: 9781350306400
Dostupné online
1 001 Kč
Běžná cena: 1 112 Kč
Sleva 10 %
ks

Podrobné informace

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
EAN 9781350306400
ISBN 1350306401
Typ produktu Ebook
Vydavatel Bloomsbury Publishing
Datum vydání 21. prosince 2017
Stránky 266
Jazyk English
Země United Kingdom
Autoři Joanne Morreale; P David Marshall