HBR'S 10 Must Reads: The Essentials

HBR'S 10 Must Reads: The Essentials

AngličtinaPevná vazba
Harvard Business Review
Harvard Business Review Press
EAN: 9781633694569
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Podrobné informace

An introduction to the most enduring ideas on management from Harvard Business Review

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read:

  • Michael Porter on creating competitive advantage and distinguishing your company from rivals
  • John Kotter on leading change through eight critical stages
  • Daniel Goleman on using emotional intelligence to maximize performance
  • Peter Drucker on managing your career by evaluating your own strengths and weaknesses
  • Clay Christensen on orchestrating innovation within established organizations
  • Tom Davenport on using analytics to determine how to keep your customers loyal
  • Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard
  • Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward
  • Ted Levitt on understanding who your customers are and what they really want
  • C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

EAN 9781633694569
ISBN 1633694569
Typ produktu Pevná vazba
Vydavatel Harvard Business Review Press
Datum vydání 8. listopadu 2010
Stránky 288
Jazyk English
Rozměry 209 x 139
Země United States
Autoři Christensen Clayton M.; Drucker Peter F.; Goleman Daniel; Harvard Business Review; Porter Michael E.
Ilustrace Illustrations
Série HBR's 10 Must Reads