Learning Google Analytics

Learning Google Analytics

AngličtinaEbook
Edmondson, Mark
O'Reilly Media
EAN: 9781098113032
Dostupné online
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Běžná cena: 1 314 Kč
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Podrobné informace

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activationlinking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them.You'll learn:How Google Cloud integrates with GA4The potential use cases that GA4 integrations can enableSkills and resources needed to create GA4 integrationsHow much GA4 data capture is necessary to enable use casesThe process of designing dataflows from strategy though data storage, modeling, and activation
EAN 9781098113032
ISBN 1098113039
Typ produktu Ebook
Vydavatel O'Reilly Media
Datum vydání 10. listopadu 2022
Stránky 342
Jazyk English
Země Uruguay
Autoři Edmondson, Mark