Sales Management

Sales Management

AngličtinaMěkká vazbaTisk na objednávku
Ingram Thomas N.
Taylor & Francis Ltd
EAN: 9781032426358
Tisk na objednávku
Předpokládané dodání v pátek, 7. února 2025
2 395 Kč
Běžná cena: 2 661 Kč
Sleva 10 %
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Podrobné informace

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

The new 11th edition includes:

  • Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies;
  • Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager;
  • Updated ethical dilemmas for students to practice ethical decision making;
  • Revised ‘Sales Management in Action’ boxes;
  • Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter.

This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

EAN 9781032426358
ISBN 1032426357
Typ produktu Měkká vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 22. ledna 2024
Stránky 350
Jazyk English
Rozměry 280 x 210
Země United Kingdom
Autoři Avila Ramon A.; Ingram Thomas N.; LaForge Raymond W.; Schwepker Jr Charles H.; Williams Michael R.
Ilustrace 99 Tables, color; 28 Tables, black and white; 49 Line drawings, color; 1 Halftones, color; 50 Illustrations, color
Edice 11 ed