War in the Boardroom

War in the Boardroom

AngličtinaPevná vazba
Ries Al
HarperCollins Publishers Inc
EAN: 9780061669194
Titul je vyprodán u vydavatele, prodej skončil
Neznámé datum dodání
412 Kč
Běžná cena: 458 Kč
Sleva 10 %
Chcete tento titul ještě dnes?
knihkupectví Megabooks Praha Korunní
není dostupné
Librairie Francophone Praha Štěpánská
není dostupné
knihkupectví Megabooks Ostrava
není dostupné
knihkupectví Megabooks Olomouc
není dostupné
knihkupectví Megabooks Plzeň
není dostupné
knihkupectví Megabooks Brno
není dostupné
knihkupectví Megabooks Hradec Králové
není dostupné
knihkupectví Megabooks České Budějovice
není dostupné
knihkupectví Megabooks Liberec
není dostupné

Podrobné informace

This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management's perception that their decisions are based on sound business practice and research while marketing decisions are simply based on common sense. This leads to fundamentally different approaches to creating brands and products - namely that management overvalues cost-cutting and 'creating a better product' when they should really be worrying about better branding. Some of their observations, culled from years on the front lines include: management deals in reality; marketing deals in perception; management thinks brand first; marketing thinks category first; management wants to build better products; marketing wants to build different products; management wants a full line; marketing wants a narrow line; management targets the center of the market; and, marketing targets the ends.
EAN 9780061669194
ISBN 0061669199
Typ produktu Pevná vazba
Vydavatel HarperCollins Publishers Inc
Datum vydání 2. dubna 2009
Stránky 304
Jazyk English
Rozměry 210 x 140 x 26
Země United States
Autoři Ries Al; Ries Laura