Sales Management : Analysis and Decision-Making

Sales Management : Analysis and Decision-Making

AngličtinaMěkká vazba
Ingram Thomas N.
Taylor & Francis Inc
EAN: 9780765644510
Na objednávku
Předpokládané dodání ve středu, 12. února 2025
1 800 Kč
Běžná cena: 2 000 Kč
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Podrobné informace

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

 

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
  • An expanded discussion on trust building and trust-based selling as foundations for effective sales management
  • All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes

 

An online instructor's manual with test questions and PowerPoints is available to adopters.

EAN 9780765644510
ISBN 0765644517
Typ produktu Měkká vazba
Vydavatel Taylor & Francis Inc
Datum vydání 24. dubna 2015
Stránky 378
Jazyk English
Rozměry 279 x 216
Země United States
Sekce General
Autoři Avila Ramon A.; Ingram Thomas N.; LaForge Raymond W.; Schwepker Jr., Charles H.; Williams Michael R.
Ilustrace 49 Line drawings, color; 121 Tables, color
Edice 9 New edition