Fundamentals of Business Marketing Education

Fundamentals of Business Marketing Education

AngličtinaMěkká vazbaTisk na objednávku
Lichtenthal, J David
Taylor & Francis Inc
EAN: 9780789001320
Tisk na objednávku
Předpokládané dodání v pátek, 28. února 2025
1 460 Kč
Běžná cena: 1 622 Kč
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Podrobné informace

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world.

Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers.

Topics addressed in Fundamentals of Business Marketing Education include:

  • the status of and prospects for doctoral programs in business-to-business marketing
  • making business marketing more prominent in master’s programs
  • linking content to practice in undergraduate business marketing courses
  • the impact of alternative technologies on delivering business-to-business marketing education
  • teaching business marketing in the 21st century
  • a comparative review of business marketing textbooks
  • and much more!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.

EAN 9780789001320
ISBN 0789001322
Typ produktu Měkká vazba
Vydavatel Taylor & Francis Inc
Datum vydání 8. ledna 2004
Stránky 318
Jazyk English
Rozměry 280 x 210
Země United States
Sekce General
Autoři Lichtenthal, J David