Do They Care?

Many brands, large and small, struggle to stay connected to their customers. And in a competitive job market, keeping the best talent engaged is often a challenge.To stay on top of both challenges, there is one question all brands should ask themselves, continually: Do they care?Do They Carewill quickly help founders, senior executives, and branding, marketing, and human resources leaders understand how their brands can earn the care and devotion of those integral to success.The book focuses on employees, customers, media, and the community at large. It also devotes a full chapter to the issues surrounding mergers and acquisitions. Do They Care concludes with some tough questions for readers about how much they themselves care.Author Douglas Spencer's fascination with brand strategy began when he was young, through his parents' enthusiasm for the Cadillac brand. To Douglas' father, a boy during The Great Depression, the Cadillac brand was a symbol that guided his dreams toward success.&quote;I was looking for common denominators that all brands share, common denominators that no one has explored yet, and I realized that caring is the base feeling behind all brand loyalty,&quote; Spencer explains.About the AuthorDouglas Spencer has spent more than 30 years working with professionals from around the world. His brand strategy consulting business, Spencer Brenneman, helps brands in transition-whether creating a new brand from scratch, retooling an existing one, or bringing two established brands together. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.