Multimodality and Social Interaction in Online and Offline Shopping

Multimodality and Social Interaction in Online and Offline Shopping

AngličtinaMěkká vazba
Taylor & Francis Ltd
EAN: 9781032255927
Očekáváme vydání titulu
Předpokládané dodání v pondělí, 27. ledna 2025
1 168 Kč
Běžná cena: 1 298 Kč
Sleva 10 %
ks
Chcete tento titul ještě dnes?
knihkupectví Megabooks Praha Korunní
není dostupné
Librairie Francophone Praha Štěpánská
není dostupné
knihkupectví Megabooks Ostrava
není dostupné
knihkupectví Megabooks Olomouc
není dostupné
knihkupectví Megabooks Plzeň
není dostupné
knihkupectví Megabooks Brno
není dostupné
knihkupectví Megabooks Hradec Králové
není dostupné
knihkupectví Megabooks České Budějovice
není dostupné
knihkupectví Megabooks Liberec
není dostupné

Podrobné informace

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

The volume explores shopping as an area of study in its own right, with the buying and selling of goods and services a fundamental part of the social and cultural life of human communities for centuries. The book looks at both online and offline shopping, examining it as both everyday multi-sensorial practice and its translation into the interactive text and imagery that comprise the online shopping experience, from London street markets to Japanese grocery shops to Danish supermarkets to worldwide online shopping sites. Highlighting the diversity of modern multimodal approaches through contributions from established scholars, the book critically surveys both the challenges and opportunities in the embodied interactions between buyers and sellers and how these points of connection have been translated and will continue to transform in the age of algorithms and emergent technologies.

This book will appeal to students and scholars interested in multimodality, multimodal conversation analysis, social semiotics, social interaction, and retail studies.

EAN 9781032255927
ISBN 1032255927
Typ produktu Měkká vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 18. prosince 2024
Stránky 228
Jazyk English
Rozměry 229 x 152
Země United Kingdom
Editoři Rasmussen Gitte; van Leeuwen, Theo
Série Routledge Studies in Multimodality