Customer-Dominant Logic

Customer-Dominant Logic

AngličtinaEbook
Bruhn, Manfred
Springer Fachmedien Wiesbaden
EAN: 9783658453527
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Podrobné informace

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce &quote;Customer-Dominant Management,&quote; detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
EAN 9783658453527
ISBN 3658453524
Typ produktu Ebook
Vydavatel Springer Fachmedien Wiesbaden
Datum vydání 26. listopadu 2024
Jazyk English
Země Germany
Autoři Bruhn, Manfred; Hadwich, Karsten; Saleschus, Maxim
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