Edison in the Boardroom Revisited

Edison in the Boardroom Revisited

AngličtinaPevná vazba
Harrison Suzanne S.
John Wiley & Sons Inc
EAN: 9781118004531
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Předpokládané dodání ve čtvrtek, 21. listopadu 2024
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Podrobné informace

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

  • Features updated interviews of companies, and a new treatment of the Profit Center Level
  • Updates stories and teachings from some of the most successful companies in the world
  • Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

EAN 9781118004531
ISBN 1118004531
Typ produktu Pevná vazba
Vydavatel John Wiley & Sons Inc
Datum vydání 30. prosince 2011
Stránky 272
Jazyk English
Rozměry 231 x 158 x 25
Země United States
Autoři Harrison Suzanne S.; Sullivan Patrick H.
Edice 2 ed
Série Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics