Strategic Management

This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow's business world.

Part 1: Understanding strategy and strategic management

• 1. What is strategy and who is involved?
• 2. The business model and the revenue model
• 3. Strategic purpose

Part 2: Analysis and positioning

• 4. The business environment and strategy
• 5. Resource-led strategy
• 6. The dynamics of competition

Part 3: Strategy development

• 7. Introducing culture and values
• 8. Creating and formulating strategy: alternatives, evaluation and choice
• 9. Strategic planning
• 10. Strategic leadership and intrapreneurship: towards visionary leadership?

Part 4: Strategic growth issues

• 11. Strategic control and measuring success
• 12. Strategic growth: domestic and/or international?
• 13. Failure, consolidation and recovery strategies

Part 5: Strategy implementation

• 14. Strategy implementation and structure
• 15. Leading change
• 16. Managing strategy in the organization
• 17. Final thoughts and reflections: the practice of strategy