Entrepreneurship

Designed for students on business and management modules on entrepreneurship and enterprise, this comprehensive and accessible text will equip future managers with the ability to understand the global context of enterprise, the nature of entrepreneurial behaviour in all its manifestations and the various ways in which enterprise can be managed. It approaches the subject from a multidisciplinary perspective covering a broad range of topics from the geography of entrepreneurship, the psychology of the entrepreneur, learning styles and training needs to the design, development and professional management of enterprise.