Technique for Producing Ideas

Technique for Producing Ideas

EnglishEbook
Young, James
McGraw Hill LLC
EAN: 9780071426251
Available online
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A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.&quote;James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.&quote;--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
EAN 9780071426251
ISBN 0071426256
Binding Ebook
Publisher McGraw Hill LLC
Publication date February 11, 2003
Pages 64
Language English
Country United States
Authors Young, James