Graph Design for the Eye and Mind

Graph Design for the Eye and Mind

EnglishEbook
Kosslyn, Stephen M.
Oxford University Press
EAN: 9780199775002
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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
EAN 9780199775002
ISBN 0199775001
Binding Ebook
Publisher Oxford University Press
Publication date August 10, 2006
Language English
Country United States
Authors Kosslyn, Stephen M.