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Business strategy
Marketing to the Ageing Consumer

Marketing to the Ageing Consumer

EnglishEbook
Stroud, D.
Palgrave Macmillan UK
EAN: 9780230378209
Available online
CZK 1,231
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Detailed information

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
EAN 9780230378209
ISBN 023037820X
Binding Ebook
Publisher Palgrave Macmillan UK
Publication date December 13, 2012
Language English
Country United Kingdom
Authors Stroud, D.; Walker, K.
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16,123,789 books and 3,194,233 eBooks currently available
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at 9 locations throughout the Czech Republic
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