Advertising International | Megabooks CZ

Advertising International

EnglishEbook

Mattelart, Armand

Taylor & Francis Ltd

EAN: 9781134942381

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CZK 817

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Detailed information

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

EAN 9781134942381

ISBN 1134942389

Binding Ebook

Publisher Taylor & Francis Ltd

Publication date September 20, 2005

Pages 256

Language English

Country United Kingdom

Authors Mattelart, Armand

Series Comedia

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© 2022 MEGABOOKS CZ, spol. s r. o. - foreign literature. Exclusive distributor of Oxford University Press

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25,172,317 books and 4,220,840 eBooks currently available

Free personal pick-up
at 9 locations throughout the Czech Republic

Free shipping for purchases over CZK 1,000

Books from all over the world

Visa

Visa Electron

Mastercard

Maestro

Endered Card

Sodexo Pluxee

ISO 9001 Certification - Bureau Veritas

ISO 27001 Certification - Bureau Veritas

CZECH Stability Award

Asociace pro elektronickou komerci

© 2022 MEGABOOKS CZ, spol. s r. o. - foreign literature. Exclusive distributor of Oxford University Press

All prices include VAT