The Marketing Manual

The Marketing Manual

EnglishEbook
Baker, Michael
Taylor & Francis Ltd
EAN: 9781136356773
Available online
CZK 1,537
Common price CZK 1,708
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Detailed information

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

EAN 9781136356773
ISBN 1136356770
Binding Ebook
Publisher Taylor & Francis Ltd
Publication date November 3, 2009
Pages 288
Language English
Country United Kingdom
Authors Baker, Michael
Manufacturer information
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