Consumer Behaviour

Consumer Behaviour

EnglishEbook
John O'Shaughnessy
Bloomsbury Publishing
EAN: 9781137003775
Available online
CZK 1,265
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Detailed information

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
EAN 9781137003775
ISBN 1137003774
Binding Ebook
Publisher Bloomsbury Publishing
Publication date December 4, 2012
Pages 536
Language English
Country United Kingdom
Authors John O'Shaughnessy