Investing Demystified

Don't spend your time worrying whether you can beat the markets: you don't need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know - and everything that you don't need to worry about - in order to make the most from your investments. In Investing Demystified you will: * Discover the mix of stocks, bonds and cash needed for a top performing portfolio * Learn why the most broadly diversified and simplest portfolio makes the most sense * Understand the right level of risk for you and how this affects your investments * Find out why a low cost approach will yield benefits whilst leaving you with a higher quality portfolio * Understand the implications of tax and liquidity 'Lars Kroijer takes a refreshing look at how everyday people can improve their fortunes by taking some simple investing steps.' Dr David Kuo, The Motley Fool 'In a world of the next big investment fad, Lars Kroijer takes us back to the essence of smart investing: diversify, diversify, diversify. And don't overpay for that either.' Coenraad Vrolijk, Managing Director of Blackrock 'An important book that debunks common myths about investing. A must-read for ordinary investors.' Anita Raghavan, New York Times and author of &quote;The Billionaire's Apprentice&quote; 'If you only read one book on how to manage your investments, read this one.' Benjamin Pritchett-Brown, Investment & Pensions Europe