Modern-Day Vikings

Modern-Day Vikings

EnglishEbook
Robinowitz, Christina Johansson
John Murray Press
EAN: 9781473644038
Available online
CZK 103
pc

Detailed information

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden s most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden s famous cradle-to-grave social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.
EAN 9781473644038
ISBN 1473644038
Binding Ebook
Publisher John Murray Press
Publication date January 11, 2011
Language English
Country United Kingdom
Authors Robinowitz, Christina Johansson