Textuality and Contextuality Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe

Textuality and Contextuality Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe

EnglishEbook
Aneta Smolinska, Smolinska
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
EAN: 9783631706442
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EAN 9783631706442
ISBN 3631706448
Binding Ebook
Publisher Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date July 11, 2017
Language English
Country Germany
Authors Aneta Smolinska, Smolinska