Digital Marketing for Businesses in easy steps

Digital Marketing for Businesses in easy steps

EnglishPaperback / softback
Smith Jon
In Easy Steps Limited
EAN: 9781840788631
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Detailed information

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:

The fundamentals of digital marketing.Getting more from your website and getting your “digital house in order”. The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The art of blogging to get customer loyalty. How to create and launch a powerful Content Marketing Strategy. How to use Search Engine Marketing to ensure customers find you and buy from you. How to measure and optimize the effectiveness of your digital marketing.

Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick!

EAN 9781840788631
ISBN 1840788631
Binding Paperback / softback
Publisher In Easy Steps Limited
Publication date May 29, 2020
Pages 288
Language English
Dimensions 227 x 186 x 15
Country United Kingdom
Readership General
Authors Smith Jon
Illustrations Full colour throughout
Edition 2 ed
Series In Easy Steps
Manufacturer information
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