Advertising International | Megabooks CZ

Society & social sciences

Society & culture: general

Advertising International

EnglishEbook

Mattelart, Armand

Taylor and Francis

EAN: 9780203994214

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CZK 687

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

EAN 9780203994214

ISBN 0203994213

Binding Ebook

Publisher Taylor and Francis

Publication date October 17, 1991

Pages 256

Language English

Country Uruguay

Authors Mattelart, Armand

Series Comedia

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© 2022 MEGABOOKS CZ, spol. s r. o. - foreign literature. Exclusive distributor of Oxford University Press

All prices include VAT

25,698,674 books and 4,738,336 eBooks currently available

Free personal pick-up
at 9 locations throughout the Czech Republic

Free shipping for purchases over CZK 1,000

Books from all over the world

Visa

Visa Electron

Mastercard

Maestro

Endered Card

Sodexo Pluxee

ISO 9001 Certification - Bureau Veritas

ISO 27001 Certification - Bureau Veritas

CZECH Stability Award

Asociace pro elektronickou komerci

© 2022 MEGABOOKS CZ, spol. s r. o. - foreign literature. Exclusive distributor of Oxford University Press

All prices include VAT