Integrated Marketing Communications

Integrated Marketing Communications

EnglishPaperback / softback
Chitty, Bill (Retired (formerly Murdoch University))
Cengage Learning EMEA
EAN: 9780170191548
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Detailed information

Offers comprehensive and focused coverage of the Asia Pacific marketing communications environment.
EAN 9780170191548
ISBN 0170191540
Binding Paperback / softback
Publisher Cengage Learning EMEA
Publication date November 14, 2011
Pages 456
Language English
Dimensions 277 x 210 x 20
Country United Kingdom
Readership Tertiary Education
Authors Barker, Nigel (Bond University); Chitty, Bill (Retired (formerly Murdoch University)); Shimp, Terence (Moore School of Business); Shimp, Terence (University of South Carolina); Valos, Michael (Deakin University)
Edition 3 ed