Marketing

Marketing

EnglishHardback
McDaniel, Carl (University of Texas, Arlington)
Cengage Learning, Inc
EAN: 9781439039427
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EAN 9781439039427
ISBN 1439039429
Binding Hardback
Publisher Cengage Learning, Inc
Publication date January 1, 2010
Pages 804
Language English
Dimensions 279 x 223 x 33
Country United States
Readership General
Authors Hair, Joe (Louisiana State University); Lamb, Charles (Texas Christian University); McDaniel, Carl (University of Texas, Arlington)
Edition 11 ed