HBR's 10 Must Reads on Strategic Marketing (with featured article &quote;Marketing Myopia,&quote; by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article &quote;Marketing Myopia,&quote; by Theodore Levitt)

EnglishEbook
Review, Harvard Business
Harvard Business Review Press
EAN: 9781422191521
Available online
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Common price CZK 693
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Detailed information

Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
EAN 9781422191521
ISBN 1422191524
Binding Ebook
Publisher Harvard Business Review Press
Publication date March 12, 2013
Pages 224
Language English
Country Uruguay
Authors Christensen, Clayton M.; Kotler, Philip; Levitt, Theodore; Reichheld, Fred; Review, Harvard Business
Series HBR's 10 Must Reads
Manufacturer information
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