Research Methods in Business Studies

Research Methods in Business Studies

EnglishPaperback / softbackPrint on demand
Ghauri Pervez
Cambridge University Press
EAN: 9781108708241
Print on demand
Delivery on Friday, 24. of January 2025
CZK 1,227
Common price CZK 1,363
Discount 10%
pc
Do you want this product today?
Oxford Bookshop Praha Korunní
not available
Librairie Francophone Praha Štěpánská
not available
Oxford Bookshop Ostrava
not available
Oxford Bookshop Olomouc
not available
Oxford Bookshop Plzeň
not available
Oxford Bookshop Brno
not available
Oxford Bookshop Hradec Králové
not available
Oxford Bookshop České Budějovice
not available
Oxford Bookshop Liberec
not available

Detailed information

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
EAN 9781108708241
ISBN 1108708242
Binding Paperback / softback
Publisher Cambridge University Press
Publication date March 12, 2020
Pages 300
Language English
Dimensions 244 x 170 x 16
Country United Kingdom
Authors Ghauri Pervez; Grønhaug, Kjell; Strange Roger
Illustrations Worked examples or Exercises
Edition 5 Revised edition