Information Marketing

Information Marketing

EnglishPaperback / softbackPrint on demand
Rowley, Jennifer
Taylor & Francis Ltd
EAN: 9780367249281
Print on demand
Delivery on Tuesday, 22. of April 2025
CZK 1,168
Common price CZK 1,298
Discount 10%
pc
Do you want this product today?
Oxford Bookshop Praha Korunní
not available
Librairie Francophone Praha Štěpánská
not available
Oxford Bookshop Ostrava
not available
Oxford Bookshop Olomouc
not available
Oxford Bookshop Plzeň
not available
Oxford Bookshop Brno
not available
Oxford Bookshop Hradec Králové
not available
Oxford Bookshop České Budějovice
not available
Oxford Bookshop Liberec
not available

Detailed information

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.

EAN 9780367249281
ISBN 0367249286
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date March 31, 2021
Pages 212
Language English
Dimensions 234 x 156
Country United Kingdom
Readership Professional & Scholarly
Authors Rowley, Jennifer
Series Routledge Revivals
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on helpdesk@megabooks.sk, we will be happy to provide it.