Strategy Is Destiny

Strategy Is Destiny

EnglishEbook
Burgelman, Robert A.
Free Press
EAN: 9780743226035
Available online
CZK 517
pc

Detailed information

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
EAN 9780743226035
ISBN 0743226038
Binding Ebook
Publisher Free Press
Publication date January 28, 2020
Pages 384
Language English
Country Uruguay
Authors Burgelman, Robert A.
Manufacturer information
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