MKTG2

MKTG2

EnglishMixed media product
Hair, Joe (Louisiana State University)
Cengage Learning EMEA
EAN: 9780170193566
Awaiting reprint, reprint date unknown
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Detailed information

Offers a fresh approach to learning the principles of marketing. Continuing to pave a way to both teach and learn, this book is designed to truly connect with busy, tech-savvy student. It delivers an approach to give students what they need and want in a text.
EAN 9780170193566
ISBN 017019356X
Binding Mixed media product
Publisher Cengage Learning EMEA
Publication date October 12, 2012
Pages 264
Language English
Country United Kingdom
Readership Tertiary Education
Authors Gardiner, Michael (University of Southern Queensland); Hair, Joe (Louisiana State University); Lamb, Charles (Texas Christian University); McDaniel, Carl (University of Texas, Arlington); Summers, Jane (University of Southern Queensland)
Edition 2 ed