Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

EnglishEbook
Hans Ruediger
IGI Global
EAN: 9781683180173
Available online
CZK 4,926
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Detailed information

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
EAN 9781683180173
ISBN 1683180178
Binding Ebook
Publisher IGI Global
Publication date May 17, 2017
Language English
Country Uruguay
Authors Agapi; Hans Ruediger
Manufacturer information
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